10+ Years of experience in Product Design building websites, apps, & digital media
Specialized in: User Experience Design (UX) / Product Design

Alaa Massad
Senior Design Manager
Majid Al Futtaim (Carrefour) · Full-time · (E-Commerce)
Mar 2024 - Present
- Establish robust design and research foundations.
- Enhance user experience across all platforms.
- Lead and support key business initiatives with innovative design.
- Growing high-performing design team.
- Achieved higher conversion rates, lower bounce rate, increase engagement.
Senior User Experience Designer
RealBlocks · Full-time · (Saas Fintech)
Sep 2022 - Mar 2024 (1.8 Years)
Designing user experience for a fintech SaaS product for an alternative investment platform.
Senior UX Designer
Amazon · Full-time · (E-Commerce)
Jun 2018 - May 2022 (4 Years)
- Worked on migrating souq.com customers shopping experience to amazon.ae.
-Designed and improved digital products with a focus on user experience, including localizing shopping experience for customers.
-Exhibited customer obsession and took ownership of work, diving deep to ensure that every aspect met the highest standards.
-Demonstrated strong judgment and instincts, relying on data and diverse perspectives to inform my decisions.
-Focused on customer needs and business goals.
-Constantly learning and staying up-to-date with the latest design trends and techniques.
Senior UI/UX Designer
dot.jo · Full-time · (Agency)
May 2017 - May 2018 (1 Year)
Designed websites and apps for clients. My role involved conducting brainstorm meetings with clients, creating wireframes and high fidelity mockups, and collaborating with project managers and developers.
Senior Graphic Web Designer
The Online Project · Full-time · (Agency)
Sep 2016 - Apr 2017 (8 Months)
Creating a wide range of content for various social media platforms and web design projects for the clients. My role involved designing visually appealing and effective social media posts, advertisements, and website graphics that aligned with clients' brand identities and marketing goals. Worked closely with clients to understand their needs and create engaging designs that resonated with their target audience.
Graphic Web Designer
ShopGo · Full-time · (Saas E-Commerce)
Apr 2014 - Aug 2016 (2.5 Years)
Responsible for creating visually appealing and effective designs for a variety of mediums, including e-commerce themes, social media posts, branding and presentations.
Freelance
Freelance · Part-time
2012 - Apr 2014
Jordan
Branding / Identity Design, Graphic Design, Social Media, Flyer Design, Presentation Slides, Photography, Web Design, App Design.
From product discovery to launch
Discovery
Understand client goals through attentive listening and research, defining clear project objectives.
Prototype
Design wireframes to map the project's structure and create high-fidelity clickable mockups.
Test
Validate design decisions through testing and collaboration, ensuring a successful launch with post-launch research for improvement.





























