10+ Years of experience in Product Design building websites, apps, & digital media

Specialized in: User Experience Design (UX) / Product Design

Alaa Massad

Language: Arabic & English
Living in Jordan 🇯🇴
Interested in lead roles based in UAE 🇦🇪

Senior Design Manager

Majid Al Futtaim (Carrefour) · Full-time · (E-Commerce)
Mar 2024 - Present

- Establish robust design and research foundations.
- Enhance user experience across all platforms.
- Lead and support key business initiatives with innovative design.
- Growing high-performing design team.
- Achieved higher conversion rates, lower bounce rate, increase engagement.

Senior User Experience Designer

RealBlocks · Full-time · (Saas Fintech)
Sep 2022 - Mar 2024 (1.8 Years)

Designing user experience for a fintech SaaS product for an alternative investment platform.

Senior UX Designer

Amazon · Full-time  · (E-Commerce)
Jun 2018 - May 2022 (4 Years)

- Worked on migrating souq.com customers shopping experience to amazon.ae.

-Designed and improved digital products with a focus on user experience, including localizing shopping experience for customers.

-Exhibited customer obsession and took ownership of work, diving deep to ensure that every aspect met the highest standards.

-Demonstrated strong judgment and instincts, relying on data and diverse perspectives to inform my decisions.

-Focused on customer needs and business goals.

-Constantly learning and staying up-to-date with the latest design trends and techniques.

Senior UI/UX Designer

dot.jo · Full-time · (Agency)
May 2017 - May 2018 (1 Year)

Designed websites and apps for clients. My role involved conducting brainstorm meetings with clients, creating wireframes and high fidelity mockups, and collaborating with project managers and developers.

Senior Graphic Web Designer

The Online Project · Full-time · (Agency)
Sep 2016 - Apr 2017 (8 Months)

Creating a wide range of content for various social media platforms and web design projects for the clients. My role involved designing visually appealing and effective social media posts, advertisements, and website graphics that aligned with clients' brand identities and marketing goals. Worked closely with clients to understand their needs and create engaging designs that resonated with their target audience.

Graphic Web Designer

ShopGo · Full-time · (Saas E-Commerce)
Apr 2014 - Aug 2016 (2.5 Years)

Responsible for creating visually appealing and effective designs for a variety of mediums, including e-commerce themes, social media posts, branding and presentations.

Finsweet Client First

Freelance

Freelance  · Part-time
2012 - Apr 2014
Jordan

Branding / Identity Design, Graphic Design, Social Media, Flyer Design, Presentation Slides, Photography, Web Design, App Design.

Portfolio

From product discovery to launch

Discovery

Understand client goals through attentive listening and research, defining clear project objectives.

Prototype

Design wireframes to map the project's structure and create high-fidelity clickable mockups.

Test

Validate design decisions through testing and collaboration, ensuring a successful launch with post-launch research for improvement.

SaaS Design
Fintech Design
Shopify
Wordpress
User Interface
Design System
Product Discovery
User Onboarding
Website Design
Branding
App Design
User Experience
Dashboards
User Experience
SaaS Design
Fintech Design
Shopify
Wordpress
User Interface
Design System
Product Discovery
User Onboarding
Website Design
Branding
App Design
User Experience
Dashboards
User Experience
Get in touch
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